The Lagos State Chapter of the Nigeria Institute of Public Relations (NIPR) on Friday hosted the 10th edition of the Lagos Public Relations Industry Gala and Awards (LaPRIGA 2025) at the MUSON Centre, Onikan, Lagos, marking a decade of excellence, innovation and professionalism in Nigeria’s public relations industry.
The milestone ceremony, themed “Nox Excellentia – Night of Excellence,” brought together top communication professionals, corporate executives, public sector leaders, academics, media practitioners and key stakeholders from across the Nigerian communications ecosystem. The event reaffirmed LaPRIGA’s reputation as Nigeria’s foremost PR awards platform and one of the most respected in Sub-Saharan Africa.
Welcoming guests, Chairman of the Lagos State Chapter of NIPR, Dr. Samuel Ayetutu, fnipr, frpa, described LaPRIGA as a symbol of collective vision and professional dedication.
“Ten years on, LaPRIGA stands tall as a testament to what collective passion and professional excellence can achieve. Tonight is not just a celebration; it is a reaffirmation of excellence as the enduring value of our profession,” he said.
Dr. Ayetutu noted that the awards have evolved into what many now regard as the ‘Oscar of the Public Relations Industry in Nigeria,’ applauding the Chapter’s commitment to delivering a world-class experience befitting the landmark edition. He also commended the Planning and Selection Committees for upholding credibility and transparency throughout the process.
Speaking earlier, Chairman of the Selection Committee, Mr. Chido Nwakanma, disclosed that LaPRIGA 2025 received over 100 entries across 19 award categories, reflecting growing confidence in the awards and the improving quality of professional practice in the industry.
While commending the high standard of submissions, Nwakanma encouraged practitioners to embrace peer review and professional validation as vital to the profession’s growth.
“Submitting your work for scrutiny is a professional stride, not a vulnerability. Excellence thrives when it is confidently showcased,” he said.
The highlight of the evening was the presentation of awards to outstanding individuals, agencies and organisations whose work demonstrated strategic insight, creativity, ethical practice and measurable impact.
LaPRIGA 2025 Award Winners
- Best Use of Technology in Public Relations: Teksight Edge
- Community Relations Excellence: TGI Group
- Best in Internal Communication: Teksight Edge / The RMB Promise and Sustainability Campaigns
- Corporate Communication Professional: Stanley Olisa
- Crisis & Issues Management: Integrated Indigo / Nigerian Bottling Company
- Most Influential PR Person: Tolulope Olorundero
- Media Excellence (PR Journalist): Felicia Nwosu (Marketing Edge)
- Public Relations Agency of the Year: Mosron Communications
- PR Educator of the Year: Dr. Nkem Osere
- Private Sector PR Campaign of the Year: Integrated Indigo / Lafarge – Women on Wheels
- PR Trainer of the Year: Tokunbo George-Taylor
- Public Sector PR Professional: Adekunle Adeshina
- Public Sector PR Campaign of the Year: Chain Reactions / Citizens Connect Initiative
- Rising Star Award: Ifeoluwa Ariyo-Agbaje
- Sustainability Communication: Integrated Indigo / NBC Packaging Collection Hub
- Insight-Driven Communication: Integrated Indigo / Lafarge Africa
- Excellence in Social Media & AI Innovation (Public Sector): Teksight Edge / Lagos State Government (E1 Lagos GP LOC)
- Entertainment PR: Chain Reactions / Guinness Matchday Trophy Tour
- Model Agency of the Year: Integrated Indigo
Lifetime Achievement Awards
- Dr. Joseph Okonma, fnipr
- Mr. Jide Ologun, Esq., mnipr
- Mr. Kayode Yeku, fnipr
Service to Lagos NIPR Chapter Awards
- Thelma Okoh, mnipr
- Muyiwa Akande, mnipr
Special Recognitions
- Award of Excellence for Promoting PR Ideals: Seplat Energy
- Grassroots Governance Excellence Award: Hon. David Olusegun Odunmbaku
- Most Reputable Brand of the Year: TGI
- Outstanding Broadcaster of the Year (Television): Channels Television
- Outstanding Broadcaster of the Year (Radio): Traffic Radio FM
- Outstanding Support to Public Relations Practice: TotalEnergies
- Outstanding Marketing Communication Magazine of the Year: Brand Communicator
The 10th LaPRIGA ceremony concluded with networking, entertainment and a renewed commitment to advancing ethical, innovative and impactful public relations practice in Lagos State and Nigeria at large.
With LaPRIGA 2025 successfully concluded, the Lagos State Chapter of NIPR reaffirmed its resolve to continue providing thought leadership and platforms that elevate the practice and perception of public relations in Nigeria.